There are essentially two types of products or services: those that scale easily, and those that don’t. India has a vast amount of people and a dire need for solutions to scale, however it most needs services that can’t effectively do that.
Media queries are doing a great job giving CSS feedback on the size of the browser window, allowing you to rearrange and organise for different screen sizes.
I just watched an hour long Discovery show about small doughnut shops around America: the so-called ‘best’. They weren’t giant corporations of course, but small shops, run by brothers, or families, or friends… handed down through generations.