I just watched an hour long Discovery show about small doughnut shops around America: the so-called ‘best’. They weren’t giant corporations of course, but small shops, run by brothers, or families, or friends… handed down through generations.
Front end development has come a long way from the days of Photoshop comps that were sliced into little bits and sprite-sheeted for rounded corners, boxes that broke grids and drop-shadows.
We often judge a fair price for something based on the lowest we could pay for it. Anything above that is premium and must come with justification.