In entrepreneurship, it’s call pivoting; in politics, it’s being realistic; in relationships, it’s compromise, but across the board there’s a difference of intent, that changes whether you’re going at it with everything you’ve got or hedging your bets with one eye on leaving.
I just watched an hour long Discovery show about small doughnut shops around America: the so-called ‘best’. They weren’t giant corporations of course, but small shops, run by brothers, or families, or friends… handed down through generations.
A lot has been written about “asking your web designer the right questions” before you hire him / her. But flip that around for a bit – Is your web designer asking you questions?