The best thing since sliced bread
The attributes of a product on which it is marketed, are often not the best, but the most tangible and easiest to put into words.
There’s a lot of pride that comes with being the best at something. We love records so much, we even start making them super specific so they become harder to trump. Cricket is infamous for this: this batsman has the highest score while chasing a target against this country, at this ground, during the winter, wearing blue underwear, without a water break…
We do it for a simple reason: being the best is pretty meaningless. Being the best simply means you haven’t yet found someone better. It has a time limit, and if it’s interesting enough, someone will trump your value and suddenly you’ll be second best. And nobody cares about number two.
If your value is always defined by comparison with someone else, you depend on them to compete in order to prove your worth. I far prefer being good. I am good at what I do. I’m not the best. There are people better, there are those that aren’t. But I’m not good because of the people I’m better than. I only want to be better than I was yesterday.
Awards, records and recognition are great motivators, but being the best doesn’t imply that you’re any good.
You’ll never be the best at anything but being you. Everything else, someone will beat you at eventually. Being objectively good though, is yours as long as you want it. Your value isn’t based on comparison with anyone else.
Self motivate–it’s easily the most useful skill you’ll develop.
The attributes of a product on which it is marketed, are often not the best, but the most tangible and easiest to put into words.
Oh no, it’s another article starting with an iPhone 5S reference! The iPhone 5S camera is finally doing what camera geeks have been yelling about over the last few years: improving the sensor and image signal processor without fussing about the final megapixel output.
The web is changing–it’s happening fast. And with that amount of change comes the need to keep abreast, learn about all the shiny new things it can do, the new words people use to describe it all, and quickly use it in your business whether you need it or not.