Air Adventure is summed up by its title. A private jet takes you into the heart of Australia, on a variety of different tours; hard to reach places, inaccessible to most other means of transport. You meet the locals, experience the culture, food, music, everything you want from an adventure to the outback.
The site is designed to be very accessible, lead visitors around and be visually immersive. The target segment was on the older, less tech-savvy side, and simple visual cues, descriptive buttons and interconnected pages help present the content in a more linear, yet dynamic way, always giving you more to see.
The site was developed at Bliss Media, with their proprietary CMS running the back end.
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Design
